A classic story of determination, perseverance, vision and ingenuity. Like the biblical story of the mustard seed, from humble beginnings in her kitchen, Mrs Joan Mimi Idaewor transformed her passion for cakes and events decoration into a topnotch business, a big enterprise and a force to reckon with in the industry.

Over the years, Mrs Idaewor has trained herself by continuously taking courses with meticulous practice so as to keep in touch with the best knowledge and latest trends in the cake design and events decorations industry. She is a major player in the industry now, with an impressive track record that includes designing cakes and decorating/planning events for weddings and corporate events. Always striving to be a step ahead and a pacesetter, she has read many relevant books and attended several workshops/ seminars to further acquire key skills and knowledge in the industry. Mrs Idaewor is now a major player, a colossus, a pacesetter and captain in the cake design and events decorations/planning industry. She is a member of the International Cake Exploration Societe (ICES).